Print on demand (POD) allows for print materials, like books, to be printed a much more rapid pace and one at a time. Unlike traditional book printing, which requires several copies to be printed at once, POD technology allows for one book to be printed at one time. This technology is mostly spurred by the rise of self-publishing authors who work with printers to only print their book when a copy has been sold.
What Exactly is Print on Demand?
Print on demand serves to satisfy the instant need to have something printed. Rather than relying on traditional printing methods like a letterpress or even offset printing, POD allows for much faster printing. Usually, POD is used in the book publishing industry. This form of printing is most cost effective when only one copy or a small quantity of copies is required. Larger printing companies have also begun using the POD technology to create a backlog of titles that they may want to print on the rare occasion or run a test print to see how well the older book will sell.
What Technology Drives Print on Demand?
The technology that is driving the print on demand market is mostly done in the back end of coding. When a publisher has a book they want to print on demand, they simply “code” the book into a set computer program that stores the files until ready to be printed. The actually printers are much more different than traditional ones. A huge difference between other printing methods and POD is that POD printers have the capability of printing about 764 pages a minute.
Where is Print on demand heading?
POD technology and capabilities have allowed a lot of new authors to have their work published. Because of the surge of self-publishing authors, POD is flourishing and probably won’t slow down anytime soon. It’s more likely that publishing companies will start to rely more on this as the industry grows and new authors are looking for ways to get their works printed.